You’ve seen one-page websites everywhere but what are the benefits of having one?

Over the last few years, there’s been a significant increase in one page websites. During that time we’ve had a number of queries both from people considering a single page for their first website, and those thinking about downsizing their current site.

Multi-page sites have their advantages, but in a sense they’re a throwback to design of traditional print media, much like Window’s filing system follows the look and feel of using paper files. As users get more sophisticated, people are finding more efficient ways of presenting information, and thus user interface continuously progresses. Single-page websites (also known, confusingly, as pageless design) are simply another example of this.

Pages have their place, but should they be the default choice for a site? Here we explain why so many choose single-page sites.

Everyone likes a good story.

“Whoever tells the best story shapes the culture.” – Erwin Raphael McManus

Ever since one of our ancestors tried to convey a hard day at the office by drawing bison on a wall, mankind has been enjoying stories. A single-page site encourages the user to read from top to bottom, in order, which gives the site designer (you) an amazing opportunity to engage the reader with your story.

This puts you in complete control of the reader’s experience. You might want the reader to use your business or there may simply be a narrative to your message. Either way, if you can tell a story rather than drown people in information, then do it.

Don’t underestimate how natural this feels to your audience and, if done correctly, how much it extends peoples’ attention spans

It encourages simplicity.

The more you leave out, the more you highlight what you leave in. – Henry Green

Ask anyone whose living depends upon effective communication, be it a magazine editor or marketing consultant and they’ll all suggest using the minimum amount of information to make your point heard.

Web design is no different and limitation can be the mother of creativity.

It’s so much easier for mobile users.

“Anything that is wasted effort represents wasted time.” Ted Engstrom

Fat thumbs, load times, and not knowing whether a link has worked are some of the joys of page navigating on a mobile. There’s a reason why Facebook uses infinite scrolling, it’s a far more intuitive way of reading on a mobile, keeps you engaged and is easier for touch-screen.

An engaged reader isn’t going to leave your site in a hurry.

Quick to build, easy to maintain.

Instant gratification is not soon enough.” – Meryl Streep

A single-page site can be created and published in minutes and there are fewer obstacles to maintaining it. You want people to enjoy your site as quickly as possible don’t you? You’ll have a site that is never out of date.

Do you reckon you could get your message across on one page? Want to try right now? Pop over to cindr.com